About
Yesenia has applied over 18 years of project management experience and her compulsive creativity to projects as varied as corporate identity, advertising, print and online marketing, product packaging, user interface design, software development and website design.
In 2002, Yesenia joined Dillon Media and has been instrumental in expanding and evolving the creative services offered. Her mission is to help clients create and communicate a meaningful connection with their market by aligning their vision, voice and values. As the leader of the design and technology teams, she ensures the delivery of exceptional work and the integrity of client relationships.
Yesenia has national and international clients in various industries, and include Fortune 500 companies and startups alike. She enjoys promoting and producing live sporting events.
Skills
Project Management: Schedule Driven Project Planning (SDPP), Resource Driven Project Planning (RDPP), Organization and Communication, Leadership, Team Building and Management, Hiring and Training Staff, Managing Internal and External Resources, Technical Requirements, Design Documentation, Document Control, Process Control, Risk Management, Event Management
Marketing: Traditional Marketing, Internet Marketing (Search Engine, Social Networking and Viral Marketing), Affiliate Marketing, Advertising, Graphic Design, Corporate Sponsorship
Process Knowledge: Web Design, Software Production, Print Design & Layout, Development, Editorial, Quality Assurance / Error Reporting, Customer Support and Training
IA, UI, UX: Concept Generation, Site Audit, Focus Groups, Task Flow, Navigation Maps, User Scenarios, Persona, Site Maps and Content Inventory, Wireframes, Storyboards, Prototyping, Functional Requirements, Technical Schematics, Written Specifications, Graphic Mock-ups, Style Guides
Languages: Hand Code HTML, CSS, XML, XHTML, PHP, JavaScript, AJAX, SQL
Applications: Adobe Creative Suite, PhotoShop, Illustrator, In-design, Bridge, GoLive, Dreamweaver, Fireworks, ProtoShare, HotGloo, OmniGraffle, Firebug, Filemaker, Microsoft Office (Excel, Word, PowerPoint), MS SharePoint, MS Project, MS Visio, Google Analytics, AdWords, AdSense, Liferay Portal, CakePHP
Software Production: Customer Relationship Management (CRM), Equipment Auction, Human Resources, Leasing, Online Billing, Secured Banking
3rd Party Integrations: Vignette Storyserver, Ning, Joomla!, WordPress, Drupal, SocialEngine, MS Great Plains, OpenMarket Transact, Open Ads, SocialEngine, PeopleSupport, NetPerceptions, CyberCash, CyberSource, Verisign
Affiliations
Women in Technology International, Usability Professionals Association, Sports Marketing Association
