SaaS Redesign
The Objective: The client produces Software as a Service (SaaS) products, which included a suite of web applications to deliver knowledge base and revenue management tools to medical centers throughout the United States. The applications prevent the potential loss of millions of dollars in revenue for the customer, and the goal for redesigning the applications is to maintain the company’s position as market leader by delivering the best solutions to the customer.
The user experience of the previous product designs was impacting the company’s ability to remain competitive, so we were engaged to redesign four flagship applications. The key challenge was to develop and validate a design strategy that would push the company to develop Web 2.0 based applications, employing client-side Javascript and AJAX to deliver a rich data-driven user experience with a design that looked and behaved like a Microsoft Office application.
Instrumental to achieving success was to prototype and test critical design concepts, translate undocumented product requirements into actionable design specs and consult on the appropriate application of Web 2.0 technologies.
Services: Product Management, Information Architecture, Information Design, Interaction Design, Visual Design, Usability Research
The previous product design forced the user to search and mine for information across fourteen separate pages. The target user was accustomed to viewing lots of information using Microsoft Excel; in fact, they demanded that more information be displayed on a single page.
An innovative interaction design concept was created to enables the user to view all fourteen pages of information on a single page and provides the user with a means of controlling the information display in order to compare information and generate custom reports – a common user goal.
The engineering and quality assurance resources were working in multiple remote locations, so storyboards were created as an effective means of communicating proposed workflows and interaction designs.
Before and After:
