Case Study
Client: A Collection of Romantic Places
Project: Hotel website for Culloden House, Inverness, Scotland
Website: www.cullodenhouse.co.uk
A collection of five unique hotels throughout the United States and the United Kingdom, the challenge here was to deliver a design and format that would apply to all unique properties, maintaining the corporate identity while at the same time enforcing each individual property’s unique attributes. By integrating a content management system to the website the hotels were able to provide much more useful and current information to the viewers, allowing for stronger brand integrity, and ultimately, an impressive increase in web-based bookings, following a steady rise in targeted traffic.
The property: Culloden House
Nestled just outside Inverness in Scotland, this boutique property has a rich history that extends to Bonnie Prince Charlie and then the Forbes Family. The hotel has twenty-eight rooms and suites, a fine dining restaurant and tennis court all set amongst many hectares of gardens.
After the discovery phase and multiple focus groups, the wireframes were created with a top navigation that provided the 3 most sought out links by hotel seekers in the United States and the United Kingdom; Rates & Specials, Photo Gallery and Online Booking.
After developing detailed wireframes and site specification documentation, the design phase began by creating prototypes with multiple color schemes for the different hotels. This is the color scheme selected by the client for Culloden House:
Before and after:
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