About

Yesenia’s mission is to help clients create and communicate a meaningful connection with their market by aligning their vision, voice and values.

She has a deep knowledge and passion for driving compelling user experience and interface designs. Through her collaborative strategic approach, creative expertise, and mastery of a variety methods for design and innovation, Yesenia has built robust experiences for Fortune 100 companies and start-ups alike.

As the leader of the user experience and design teams, she ensures brand consistency across multiple projects and platforms including web, mobile, tablet, and interactive. She is involved in all aspects of creating usable interfaces; from recruiting and mentoring teams to hands-on UX research & design to advocating best UX practices.

While Yesenia believes in adhering to standards, she looks for opportunities that can lead to new innovation.

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The following have been selected to show a sufficiently broad representation of projects.

Roles:   

 Creative Director, VP Creative Services, Director of User Experience, Lead Experience Architect, Lead Designer, Graphic Designer, Consultant, Producer, Project Manager
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Tools:   

 Adobe Master Creative Suite, PhotoShop, Illustrator, Fireworks, Flash/Catalyst, In-design, Acrobat, Bridge, Dreamweaver, ProtoShare, OmniGraffle, Firebug, Axure, HotGloo, Filemaker, Microsoft Office (Excel, Word, PowerPoint), MS SharePoint, MS Project, MS Visio
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IA, UI, UX:   

 Concept Generation, Discovery, Modeling, Site Structure, User Profiling, User Scenarios, User Requirements, Functional Requirements, Technical Schematics, Prototyping, Storyboards, Wireframes, Task Flow, Page Mock-ups, Style Guides, User Interface Design, Focus Groups